{"id":105522,"date":"2021-01-27T12:23:04","date_gmt":"2021-01-27T12:23:04","guid":{"rendered":"https:\/\/www.zameen.com\/blog\/?p=105522"},"modified":"2021-02-09T05:48:29","modified_gmt":"2021-02-09T05:48:29","slug":"brand-pakistan-project-ptdc","status":"publish","type":"post","link":"https:\/\/www.zameen.com\/blog\/brand-pakistan-project-ptdc.html","title":{"rendered":"Brand Pakistan \u2013 Initiative to Promote Tourism In Pakistan"},"content":{"rendered":"\n

Most of you, especially those who are passionate about travelling in Pakistan, would definitely know about the Pakistan Tourism Development Corporation (PTDC)<\/a>. For those who don\u2019t, PTDC is a government-owned body whose objective is to promote and develop tourism in Pakistan. Soon after Prime Minister Imran Khan assumed office in August 2018, PTDC was tasked to come up with a comprehensive plan for the promotion of the country\u2019s tourism sector. The plan was to promote all the tourist attractions of the country, including the northern areas, coastal areas, cultural and religious sites on an international level, using digital means. Fast forward two years, the organization has come up with \u201cBrand Pakistan,\u201d along with a plethora of other plans, after consulting international experts. The next step in the process is its launch.<\/p>\n\n\n\n

\u201cThe competent authority has given approval for Brand Pakistan and now our focus is on its launch as bids from event management firms have been invited to formally roll out the mega tourism project at the earliest,\u201d a senior officer of Pakistan Tourism Development Corporation (PTDC) told a news agency.<\/p>\n\n\n\n

\"PTDC
PTDC also has hotels in different areas of Pakistan for tourists<\/figcaption><\/figure>\n\n\n\n

Brand Pakistan \u2013 A Project Of PTDC<\/strong><\/h2>\n\n\n\n

After decades, Pakistan bagged two major achievements last year by making it to the list of 10 under-the-radar tourist destinations for 2020<\/a> by Forbes, an international publication, and topping Conde Nast Traveller\u2019s list for Best Holiday Destination for 2020<\/a>. This is because Pakistan has more than just mountains, rivers and beaches to offer. The country is also home to interesting historical sites, diverse cultures and traditions. <\/p>\n\n\n\n

The purpose of Brand Pakistan is to showcase our country as one that welcomes tourists and offers the best hospitality. To that end, the government will make use of local and international influencers\u2019 voices as well as launch extensive advertising campaigns, which will use digital channels such as YouTube, Facebook, Twitter and Instagram. Lifestyle channels, radio stations and airlines will also be an important part of this strategy to promote the national tourism strategy.<\/p>\n\n\n\n

A crucial part of Brand Pakistan is to develop an interactive e-portal which will allow local and foreign tourists to explore tourism sites in Pakistan through virtual galleries, videos and documentaries. Other parts of Brand Pakistan will involve identity development and musical score creation, details of which are yet to be revealed by PTDC.<\/p>\n\n\n\n

Benefits Of Brand Pakistan<\/strong><\/h3>\n\n\n\n
\"Pakistan
Tourists from all over the globe are welcomed in Pakistan<\/figcaption><\/figure>\n\n\n\n

Although the aim of Brand Pakistan is to describe and promote Pakistan\u2019s image as a tourist destination to the local people as well as to the world, the benefits are not just limited to this one aspect. There are other paybacks too that are indirectly associated with it once it goes live, some of which have been listed below:<\/p>\n\n\n\n