{"id":119206,"date":"2022-05-30T11:44:48","date_gmt":"2022-05-30T11:44:48","guid":{"rendered":"https:\/\/www.zameen.com\/blog\/?p=119206"},"modified":"2022-05-30T11:44:50","modified_gmt":"2022-05-30T11:44:50","slug":"pakistan-rank-travel-tourism-development-index","status":"publish","type":"post","link":"https:\/\/www.zameen.com\/blog\/pakistan-rank-travel-tourism-development-index.html","title":{"rendered":"Pakistan Beats Kuwait and Nepal on World Tourism Index"},"content":{"rendered":"\n

The tourist destinations in Pakistan are finally beginning to get the attention and recognition that they deserve. <\/p>\n\n\n\n

The country recently moved up six places on the International Travel and Tourism Development Index 2021. Titled \u201cRebuilding for a Sustainable and Resilient Future,\u201d the report released by the World Economic Forum has ranked Pakistan 83rd<\/sup> on the list of 117 countries. Previously, the country occupied 89th <\/sup>place in the index.<\/p>\n\n\n\n

\u201cSix points increase in the ranking of Pakistan on global travel and tourism index is quite a significant progress and now Pakistan is among the countries in the Asia Pacific Region that have improved its ranking the most since 2019,\u201d explained PTDC Managing Director Aftab-ur-Rehman Rana, according to a report published by a leading news outlet.<\/p>\n\n\n\n

He also said that while the government has taken many steps to boost tourism in Pakistan over the last few years, the country still has a long way to go.<\/p>\n\n\n\n

\u201cAlthough we have made good progress, we still need to do a lot more to further enhance the performance of the tourism sector in Pakistan in coming years, which has huge potential to play a key role in the overall socio-economic development of Pakistan,\u201d the PTDC managing director added.<\/p>\n\n\n\n

It is also important to mention that Pakistan has beat several notable countries, including Kuwait, Nepal and Lebanon, in the latest edition of the international index. <\/p>\n\n\n\n

What is the International Travel and Tourism Development Index?<\/h2>\n\n\n\n
\"tourism
A view of the beautiful Kalam Valley in Khyber Pakhtunkhwa <\/figcaption><\/figure>\n\n\n\n

The Travel & Tourism Development Index is an updated version of the Travel & Tourism Competitiveness Index. It is published every two years and measures \u201cthe set of factors and policies that enable the sustainable and resilient development of the Travel and Tourism (T&T) sector, which in turn contributes to the development of a country,\u201d according to its official website.<\/p>\n\n\n\n

This index offers governments, international organisations, businesses, and other entities a set of benchmarking tools that can be used to further develop the travel and tourism sector of a country. The report also features cross-country comparisons and records the progress of each country on various drivers of travel and tourism development. <\/p>\n\n\n\n

In addition, the Travel & Tourism Development Index notes the policies and other decisions related to the development of the travel and tourism sector. This analysis can help governments and relevant authorities learn more about the areas in need of development and utilise their strengths to enhance the efforts for the long-term growth of the industry. <\/p>\n\n\n\n

The index consists of five subindexes, which are further divided into 17 pillars comprising a total of 112 individual indicators. However, please note that the subindexes are only used for categorization and presentation and are not factored in the final calculation.<\/p>\n\n\n\n

In the aftermath of the COVID-19 pandemic, which deeply affected the tourism industry across the globe, the latest edition of the World Economic Forum report can play a substantial role in improving the policies and encouraging stakeholders to further develop the major tourist attractions in Pakistan.<\/p>\n\n\n\n

The five sub-indexes along with their respective pillars are as follows:<\/p>\n\n\n\n