{"id":75365,"date":"2019-12-09T11:35:36","date_gmt":"2019-12-09T11:35:36","guid":{"rendered":"https:\/\/www.zameen.com\/blog\/?p=75365"},"modified":"2020-03-04T07:06:15","modified_gmt":"2020-03-04T07:06:15","slug":"digital-pakistan-campaign","status":"publish","type":"post","link":"https:\/\/www.zameen.com\/blog\/digital-pakistan-campaign.html","title":{"rendered":"The Digital Pakistan Initiative \u2013 What\u2019s It All About?"},"content":{"rendered":"\n

Right after Pakistan\u2019s Credit Rating Outlook<\/a> was upgraded to stable, another good news is making headlines across the nation. On 5th<\/sup> December 2019, Prime Minister Imran Khan launched the \u201cDigital Pakistan Campaign”, an initiative that\u2019s aimed at transforming the entire nation into a digitally empowered society. In this blog, we are going to discuss, comprehend, and analyse the need and role of digitisation for developing countries like Pakistan. <\/p>\n\n\n\n

Current Status and Further Need of Digital Advancements in Pakistan <\/strong><\/h2>\n\n\n\n
\"Digital
Technology advancements in Pakistan are the need of the time <\/figcaption><\/figure><\/div>\n\n\n\n

Almost every Pakistani has access to the internet and owns a mobile phone, no matter how remote they are located and how much the area is considered far-flung and away from human reach. Thanks to global networking and connectivity, the majority of households across the country enjoy convenient and affordable access to the internet. A prime example of how the increasing internet penetration has helped the economy of Pakistan is by looking at some facts and figures and the growth of the tech freelancing industry in Pakistan<\/a>. Going digital, in a, however limited way, has already helped the country carve a niche for itself on the global stage. And, by the looks of it, things are only going to get better from here onwards. <\/p>\n\n\n\n

According to a recently published report, Pakistan is among the countries where the use of mobiles is on a higher side, and even with such increased use of mobile phones, the contribution of the mobile market to the country\u2019s GDP is still relatively low in comparison with international standards. The report suggested that Pakistan has still a significant scope for expansion. So, in order for the government to align the country with global benchmarks and meet national standards of development, digital advancement in Pakistan is something that cannot be overlooked or postponed for later.  <\/p>\n\n\n\n

Now, since we\u2019re talking about the international progress of the country, we cannot miss out to mention that Google\u2019s Head of Large Customer Marketing, South Asia, Lars Anthonisen once said, \u201cI believe Pakistan will prove to be a good investment for entrepreneurs around the world\u201d. He also described Pakistan as a \u201cdigital-first country\u201d in his article and stated, \u201cThere\u2019s a reason Pakistan is attracting interest from major foreign investors. With an economy powered by small- and medium-sized enterprises (SMEs) and a rapidly growing population of mobile users, the country is on track to produce one of the largest digital audiences in the world.\u201d<\/p>\n\n\n\n

In order to attract international investors to consider Pakistan as a worthy destination for their digital campaigns, Lars Anthonisen also added, \u201cWith a current GDP at $1,641 per capita, Pakistan is expected to be the fourth fastest-growing economy globally through 2030.\u201d<\/p>\n\n\n\n

The government had realised the need for such advancements and started laying the groundwork for a digital and better Pakistan in 2018. The policy was proposed and made public by the Ministry of Information Technology and Telecom under the vision stated below: <\/p>\n\n\n\n

\u201cTo become a strategic enabler for an accelerated digitization ecosystem to expand the knowledge-based economy and spur socio-economic growth.\u201d<\/p>\n\n\n\n

Knowing the core importance and the need for digitising Pakistan, the government rapidly worked on the proposed policy by taking due considerations of its possible positive impacts. And, soon enough, the policy was launched as a government-funded campaign in December 2019.<\/p>\n\n\n\n

Possible Impacts of Digital Pakistan Campaign <\/strong><\/h2>\n\n\n\n
\"Economic
Digitisation is important for national and economic growth
<\/figcaption><\/figure><\/div>\n\n\n\n

Keeping in view the considerable growth of the startup culture in Pakistan, here\u2019s how digitising Pakistan will help the nation elevate the level and volume of trade on various fronts:<\/p>\n\n\n\n