{"id":103865,"date":"2025-11-10T16:06:08","date_gmt":"2025-11-10T11:06:08","guid":{"rendered":"https:\/\/www.zameen.com\/news\/?p=103865"},"modified":"2025-11-10T16:06:12","modified_gmt":"2025-11-10T11:06:12","slug":"pha-lahore-to-automate-billboards-revenue","status":"publish","type":"post","link":"https:\/\/www.zameen.com\/news\/pha-lahore-to-automate-billboards-revenue.html","title":{"rendered":"PHA goes digital to streamline Lahore\u2019s advertising revenue"},"content":{"rendered":"\n<p>Lahore: The Parks and Horticulture Authority (PHA) has launched a digitalisation drive to computerise the database of all billboards and hoardings displayed across the city for advertising purposes.<\/p>\n\n\n\n<p>The initiative aims to replace the traditional billing and revenue recovery system with a fully automated and transparent process, ensuring efficiency and accountability.<\/p>\n\n\n\n<p>Read: <a href=\"https:\/\/www.zameen.com\/news\/lahore-canal-floating-restaurant-approved.html\" target=\"_blank\" rel=\"noreferrer noopener\">Revised plan for Lahore Canal Floating Restaurant approved<\/a><\/p>\n\n\n\n<p>PHA Additional Director General Zeeshan Nasrullah Ranjha said the move aligns with Chief Minister Maryam Nawaz\u2019s vision to promote transparency in billing and revenue collection, while also curbing corruption in the system.<\/p>\n\n\n\n<p>He added that PHA remains committed to enhancing the beauty and greenery of the provincial capital. \u201cIncreasing PHA\u2019s revenue and ensuring its financial self-sufficiency are among the top priorities of the Punjab government,\u201d he said.<\/p>\n\n\n\n<p>The digitalisation of billboard management is expected to streamline operations, improve monitoring, and support PHA\u2019s broader goals of urban beautification and sustainable revenue growth.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lahore: The Parks and Horticulture Authority (PHA) has launched a digitalisation drive to computerise the database of all billboards and hoardings displayed across the city for advertising purposes. The initiative aims to replace the traditional billing and revenue recovery system with a fully automated and transparent process, ensuring efficiency and accountability. Read: Revised plan for Lahore Canal Floating Restaurant approved PHA Additional Director General Zeeshan Nasrullah Ranjha said the move aligns with Chief Minister Maryam Nawaz\u2019s vision to promote transparency in billing and revenue collection, while also curbing corruption in the system. He added that PHA remains committed to enhancing the beauty and greenery of the provincial capital. \u201cIncreasing PHA\u2019s revenue and ensuring its financial self-sufficiency are among the top priorities of the Punjab government,\u201d he said. The digitalisation of billboard management is expected to streamline operations, improve monitoring, and support PHA\u2019s broader goals of urban beautification and sustainable revenue growth.<\/p>\n","protected":false},"author":18,"featured_media":68439,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15016],"tags":[69115,69116,69113,63512,62133,69117,69114,39,59204,2400,1008,5890,5939,7247,60921],"persona":[],"class_list":{"0":"post-103865","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-new-developments","8":"tag-advertising-revenue","9":"tag-automation","10":"tag-billboard-digitalisation","11":"tag-chief-minister-maryam-nawaz","12":"tag-corruption-prevention","13":"tag-digital-initiative","14":"tag-hoardings","15":"tag-lahore","16":"tag-parks-and-horticulture-authority","17":"tag-pha","18":"tag-punjab","19":"tag-revenue-collection","20":"tag-smart-city","21":"tag-transparency","22":"tag-urban-beautification","23":"cat-15016-id"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PHA Lahore to automate advertisement revenue - Zameen News<\/title>\n<meta name=\"description\" content=\"Increasing PHA\u2019s revenue and ensuring its financial self-sufficiency are among the top priorities of the Punjab government...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zameen.com\/news\/pha-lahore-to-automate-billboards-revenue.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PHA Lahore to automate advertisement revenue - Zameen News\" \/>\n<meta property=\"og:description\" content=\"Increasing PHA\u2019s revenue and ensuring its financial self-sufficiency are among the top priorities of the Punjab government...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.zameen.com\/news\/pha-lahore-to-automate-billboards-revenue.html\" \/>\n<meta property=\"og:site_name\" content=\"Pakistan Real Estate News &amp; 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