{"id":104753,"date":"2026-02-04T14:35:40","date_gmt":"2026-02-04T09:35:40","guid":{"rendered":"https:\/\/www.zameen.com\/news\/?p=104753"},"modified":"2026-02-04T14:36:39","modified_gmt":"2026-02-04T09:36:39","slug":"ptdc-restructured-strengthen-tourism-marketing","status":"publish","type":"post","link":"https:\/\/www.zameen.com\/news\/ptdc-restructured-strengthen-tourism-marketing.html","title":{"rendered":"Govt clears plan to revamp PTDC, strengthen tourism marketing"},"content":{"rendered":"\n<p>Islamabad: The Cabinet Committee on State-Owned Enterprises (CCoSOEs) has approved a plan to restructure the Pakistan Tourism Development Corporation (PTDC) as a lean and efficient centre of excellence aimed at promoting Brand Pakistan globally and strengthening tourism marketing.<\/p>\n\n\n\n<p>The committee, chaired by Federal Minister for Finance and Revenue Senator Muhammad Aurangzeb, met at the Finance Division on Tuesday. It approved the retention of PTDC\u2019s core functions through a streamlined organisational structure.<\/p>\n\n\n\n<p>Read: <a href=\"https:\/\/www.zameen.com\/news\/awareness-campaign-kicks-off-ptdc.html\" target=\"_blank\" rel=\"noreferrer noopener\">PTDC launches cleanliness awareness campaign for tourist destinations<\/a><\/p>\n\n\n\n<p>Under the restructured model, PTDC will focus on tourism policy support, coordination between government entities, and marketing and brand development. The plan includes a rationalised staff strength and a revised board composition to meet modern governance standards.<\/p>\n\n\n\n<p>The committee also directed the relevant ministry, in coordination with the Law Division, to submit a separate proposal covering funding arrangements for the revamped entity and management of PTDC\u2019s current assets.<\/p>\n\n\n\n<p>Federal Minister for Maritime Affairs Muhammad Junaid Anwar Chaudhry joined the meeting virtually, along with secretaries and senior officials from related ministries, divisions, and regulatory bodies.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Islamabad: The Cabinet Committee on State-Owned Enterprises (CCoSOEs) has approved a plan to restructure the Pakistan Tourism Development Corporation (PTDC) as a lean and efficient centre of excellence aimed at promoting Brand Pakistan globally and strengthening tourism marketing. The committee, chaired by Federal Minister for Finance and Revenue Senator Muhammad Aurangzeb, met at the Finance Division on Tuesday. It approved the retention of PTDC\u2019s core functions through a streamlined organisational structure. Read: PTDC launches cleanliness awareness campaign for tourist destinations Under the restructured model, PTDC will focus on tourism policy support, coordination between government entities, and marketing and brand development. The plan includes a rationalised staff strength and a revised board composition to meet modern governance standards. The committee also directed the relevant ministry, in coordination with the Law Division, to submit a separate proposal covering funding arrangements for the revamped entity and management of PTDC\u2019s current assets. Federal Minister for Maritime Affairs Muhammad Junaid Anwar Chaudhry joined the meeting virtually, along with secretaries and senior officials from related ministries, divisions, and regulatory bodies.<\/p>\n","protected":false},"author":18,"featured_media":66445,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15017],"tags":[71111,71113,71112,71110,71114,71115,1684,8869,34631,5296,61285,71109,64944,21693],"persona":[],"class_list":{"0":"post-104753","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-notices-announcements","8":"tag-brand-pakistan","9":"tag-ccosoes","10":"tag-federal-ministry","11":"tag-government-plan","12":"tag-government-restructuring","13":"tag-intergovernmental-coordination","14":"tag-islamabad-news","15":"tag-pakistan-tourism","16":"tag-pakistan-tourism-development-corporation","17":"tag-ptdc","18":"tag-tourism-development","19":"tag-tourism-marketing","20":"tag-tourism-policy","21":"tag-tourism-promotion","22":"cat-15017-id"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PTDC restructured to strengthen tourism marketing - Zameen News<\/title>\n<meta name=\"description\" content=\"Under the restructured model, PTDC will focus on tourism policy support, coordination between government entities, and marketing and brand....\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zameen.com\/news\/ptdc-restructured-strengthen-tourism-marketing.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PTDC restructured to strengthen tourism marketing - Zameen News\" \/>\n<meta property=\"og:description\" content=\"Under the restructured model, PTDC will focus on tourism policy support, coordination between government entities, and marketing and brand....\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.zameen.com\/news\/ptdc-restructured-strengthen-tourism-marketing.html\" \/>\n<meta property=\"og:site_name\" content=\"Pakistan Real Estate News &amp; Pakistan Property News &amp; Latest Updates - Zameen News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ZameenPK\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-04T09:35:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-04T09:36:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news-cdn.zameen.com\/wp-content\/uploads\/2020\/06\/PTDC-logo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1170\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Samra Zulfiqar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ZameenProperty\" \/>\n<meta name=\"twitter:site\" content=\"@ZameenProperty\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Samra Zulfiqar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"PTDC restructured to strengthen tourism marketing - Zameen News","description":"Under the restructured model, PTDC will focus on tourism policy support, coordination between government entities, and marketing and brand....","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.zameen.com\/news\/ptdc-restructured-strengthen-tourism-marketing.html","og_locale":"en_US","og_type":"article","og_title":"PTDC restructured to strengthen tourism marketing - Zameen News","og_description":"Under the restructured model, PTDC will focus on tourism policy support, coordination between government entities, and marketing and brand....","og_url":"https:\/\/www.zameen.com\/news\/ptdc-restructured-strengthen-tourism-marketing.html","og_site_name":"Pakistan Real Estate News &amp; 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