{"id":106270,"date":"2026-08-03T12:29:58","date_gmt":"2026-08-03T07:29:58","guid":{"rendered":"https:\/\/www.zameen.com\/news\/?p=106270"},"modified":"2026-08-03T12:30:05","modified_gmt":"2026-08-03T07:30:05","slug":"tax-incentives-to-boost-paypak-adoption","status":"publish","type":"post","link":"https:\/\/www.zameen.com\/news\/tax-incentives-to-boost-paypak-adoption.html","title":{"rendered":"1LINK proposes tax incentives to boost PayPak card adoption"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Islamabad: 1LINK has proposed tax incentives, cashback offers and other measures to accelerate the adoption of PayPak, Pakistan\u2019s domestic payment card scheme, as the country seeks to reduce reliance on international card networks such as Visa and Mastercard.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The proposals, shared by the State Bank of Pakistan (SBP), include making PayPak cards mandatory for government employees\u2019 salary accounts and beneficiaries of government subsidies and social safety-net programmes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1LINK has also recommended that PayPak cards be used for public-sector payments and integrated into mass-transit payment systems to expand the domestic scheme\u2019s reach.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Read: <a href=\"https:\/\/www.zameen.com\/news\/digital-reforms-to-improve-services-for-expats.html\" target=\"_blank\" rel=\"noreferrer noopener\">PM reviews digital reforms to improve services for overseas Pakistanis<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To encourage greater usage, the company has proposed tax relief and incentives for Point-of-Sale (PoS) and e-commerce transactions conducted through PayPak cards. It has also suggested that public-facing government service centres, including the National Database and Registration Authority (NADRA), Excise and Passport Offices, install PoS machines capable of accepting PayPak cards.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The proposals further call for discounts, cashback and loyalty rewards on PayPak transactions, particularly for utility bill payments, fuel purchases, public transport and other government-related payments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The recommendations come as the SBP seeks to strengthen Pakistan\u2019s domestic payment infrastructure and increase the share of transactions processed through national payment rails, particularly PayPak and Raast.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The central bank said it has introduced various policy, regulatory and market development measures to strengthen the PayPak ecosystem. These include co-badged PayPak cards that enable domestic and international transactions, expansion of PayPak acceptance for e-commerce, promotional incentives and public awareness campaigns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to the SBP, these measures have improved PayPak\u2019s functionality, merchant acceptance and transaction volumes, while also supporting the expansion of Raast Person-to-Merchant (P2M) payments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Read: <a href=\"https:\/\/www.zameen.com\/news\/fm-highlights-pvaras-role-in-digital-economy-push.html\" target=\"_blank\" rel=\"noreferrer noopener\">Aurangzeb highlights PVARA\u2019s role in Pakistan\u2019s digital economy push<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The SBP said the government allocated PKR3.5 billion for a Raast QR-code subsidy programme in FY2025-26. The programme helped increase daily P2M transactions from around 60,000 in June 2025 to approximately 1.1 million by June 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The central bank said it would continue promoting merchant onboarding and QR-based digital payments to expand the country\u2019s digital payments ecosystem.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Islamabad: 1LINK has proposed tax incentives, cashback offers and other measures to accelerate the adoption of PayPak, Pakistan\u2019s domestic payment card scheme, as the country seeks to reduce reliance on international card networks such as Visa and Mastercard. The proposals, shared by the State Bank of Pakistan (SBP), include making PayPak cards mandatory for government employees\u2019 salary accounts and beneficiaries of government subsidies and social safety-net programmes. 1LINK has also recommended that PayPak cards be used for public-sector payments and integrated into mass-transit payment systems to expand the domestic scheme\u2019s reach. Read: PM reviews digital reforms to improve services for overseas Pakistanis To encourage greater usage, the company has proposed tax relief and incentives for Point-of-Sale (PoS) and e-commerce transactions conducted through PayPak cards. It has also suggested that public-facing government service centres, including the National Database and Registration Authority (NADRA), Excise and Passport Offices, install PoS machines capable of accepting PayPak cards. The proposals further call for discounts, cashback and loyalty rewards on PayPak transactions, particularly for utility bill payments, fuel purchases, public transport and other government-related payments. The recommendations come as the SBP seeks to strengthen Pakistan\u2019s domestic payment infrastructure and increase the share of transactions processed through&hellip;<\/p>\n","protected":false},"author":18,"featured_media":106271,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15016],"tags":[67697,75119,62789,17893,75118,14405,67384,62786,72939,49380,34475,75120,74810,75122,75121,59130,6066,2631,61918,75117],"persona":[],"class_list":["post-106270","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-developments","tag-1link","tag-cashback","tag-digital-banking","tag-digital-payments","tag-domestic-payment-scheme","tag-e-commerce","tag-financial-technology","tag-fintech","tag-government-payments","tag-mastercard","tag-pakistan-economy","tag-pakistan-payment-system","tag-paypak","tag-pos-payments","tag-qr-payments","tag-raast","tag-sbp","tag-state-bank-of-pakistan","tag-tax-incentives","tag-visa","cat-15016-id"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tax incentives proposed to boost PayPak adoption Zameen News<\/title>\n<meta name=\"description\" content=\"The proposals further call for discounts, cashback and loyalty rewards on PayPak transactions, particularly for utility bill payments...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zameen.com\/news\/tax-incentives-to-boost-paypak-adoption.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tax incentives proposed to boost PayPak adoption Zameen News\" \/>\n<meta property=\"og:description\" content=\"The proposals further call for discounts, cashback and loyalty rewards on PayPak transactions, particularly for utility bill payments...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.zameen.com\/news\/tax-incentives-to-boost-paypak-adoption.html\" \/>\n<meta property=\"og:site_name\" content=\"Pakistan Real Estate News &amp; Pakistan Property News &amp; Latest Updates - Zameen News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ZameenPK\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-03T07:29:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-03T07:30:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news-cdn.zameen.com\/wp-content\/uploads\/2026\/08\/03122438\/1Link.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1071\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Samra Zulfiqar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ZameenProperty\" \/>\n<meta name=\"twitter:site\" content=\"@ZameenProperty\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Samra Zulfiqar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Tax incentives proposed to boost PayPak adoption Zameen News","description":"The proposals further call for discounts, cashback and loyalty rewards on PayPak transactions, particularly for utility bill payments...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.zameen.com\/news\/tax-incentives-to-boost-paypak-adoption.html","og_locale":"en_US","og_type":"article","og_title":"Tax incentives proposed to boost PayPak adoption Zameen News","og_description":"The proposals further call for discounts, cashback and loyalty rewards on PayPak transactions, particularly for utility bill payments...","og_url":"https:\/\/www.zameen.com\/news\/tax-incentives-to-boost-paypak-adoption.html","og_site_name":"Pakistan Real Estate News &amp; 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