{"id":59497,"date":"2020-01-06T17:30:38","date_gmt":"2020-01-06T12:30:38","guid":{"rendered":"https:\/\/www.zameen.com\/blog\/?p=59497"},"modified":"2020-07-16T14:06:43","modified_gmt":"2020-07-16T09:06:43","slug":"lahore-taxis-display-digital-advertisements","status":"publish","type":"post","link":"https:\/\/www.zameen.com\/news\/lahore-taxis-display-digital-advertisements.html","title":{"rendered":"Lahore taxis to display digital advertisements"},"content":{"rendered":"<p>Lahore: A Start-up company \u2018Screen It\u2019 has signed an agreement with a German firm, under which taxis operating in Lahore will display digital advertisements, a news source reported. This agreement falls under Pakistan Information Technology Board (PITB)\u2019s Plan Nine project.<\/p>\n<p><strong>Read<\/strong>:\u00a0<a href=\"https:\/\/www.zameen.com\/news\/pitb-to-help-with-lda-city-phase-i-plot-ballot.html\" target=\"_blank\" rel=\"noopener noreferrer\">PITB to help with LDA City Phase I plot ballot<\/a><\/p>\n<p>According to the agreement, the German firm will provide Screen It with funding worth USD 2.5 million. The latter will use these funds to begin the project of running digital advertisements on the rear windscreens of taxis running in the city.<\/p>\n<p><strong>Read<\/strong>:\u00a0<a href=\"https:\/\/www.zameen.com\/news\/pitb-to-help-with-installation-of-led-lights-on-25-roads-in-lahore.html\" target=\"_blank\" rel=\"noopener noreferrer\">PITB to help with installation of LED lights on 25 roads in Lahore<\/a><\/p>\n<p>This project will help businesses to digitally market their brands utilising fewer resources like time and money. Furthermore, the project will also help taxi drivers increase their income by approximately PKR 20,000.<\/p>\n<p><strong>Read<\/strong>:\u00a0<a href=\"https:\/\/www.zameen.com\/news\/broadening-tax-net-fbr-sign-mou-pitb.html\" target=\"_blank\" rel=\"noopener noreferrer\">Broadening tax net &#8211; FBR to sign MoU with PITB<\/a><\/p>\n<p>During the signing ceremony, PITB Chairman Azfar Manzoor said that it was an extraordinary achievement for Screen It to receive this funding under the Plan Nine initiative. He added that this collaboration would help with setting up smart systems in cars to display interactive advertisements.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lahore: A Start-up company \u2018Screen It\u2019 has signed an agreement with a German firm, under which taxis operating in Lahore will display digital advertisements, a news source reported. This agreement falls under Pakistan Information Technology Board (PITB)\u2019s Plan Nine project. Read:\u00a0PITB to help with LDA City Phase I plot ballot According to the agreement, the German firm will provide Screen It with funding worth USD 2.5 million. The latter will use these funds to begin the project of running digital advertisements on the rear windscreens of taxis running in the city. Read:\u00a0PITB to help with installation of LED lights on 25 roads in Lahore This project will help businesses to digitally market their brands utilising fewer resources like time and money. Furthermore, the project will also help taxi drivers increase their income by approximately PKR 20,000. Read:\u00a0Broadening tax net &#8211; FBR to sign MoU with PITB During the signing ceremony, PITB Chairman Azfar Manzoor said that it was an extraordinary achievement for Screen It to receive this funding under the Plan Nine initiative. He added that this collaboration would help with setting up smart systems in cars to display interactive advertisements.<\/p>\n","protected":false},"author":68,"featured_media":6712,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15016],"tags":[14854],"persona":[],"class_list":{"0":"post-59497","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-new-developments","8":"tag-details-on-lahore-taxis-to-display-digital-advertisements","9":"cat-15016-id"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lahore taxis to display digital advertisements - Zameen News<\/title>\n<meta name=\"description\" content=\"Lahore: A Start-up company \u2018Screen It\u2019 has signed an agreement with a German firm, under which taxis operating in Lahore will display digital\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zameen.com\/news\/lahore-taxis-display-digital-advertisements.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lahore taxis to display digital advertisements - Zameen News\" \/>\n<meta property=\"og:description\" content=\"Lahore: A Start-up company \u2018Screen It\u2019 has signed an agreement with a German firm, under which taxis operating in Lahore will display digital\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.zameen.com\/news\/lahore-taxis-display-digital-advertisements.html\" \/>\n<meta property=\"og:site_name\" content=\"Pakistan Real Estate News &amp; 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