{"id":98829,"date":"2024-08-29T10:35:02","date_gmt":"2024-08-29T05:35:02","guid":{"rendered":"https:\/\/www.zameen.com\/news\/?p=98829"},"modified":"2024-08-29T11:24:53","modified_gmt":"2024-08-29T06:24:53","slug":"pha-leases-lahore-underpasses-for-ad-revenue","status":"publish","type":"post","link":"https:\/\/www.zameen.com\/news\/pha-leases-lahore-underpasses-for-ad-revenue.html","title":{"rendered":"PHA to lease underpasses, bridges in Lahore to increase revenue via ads"},"content":{"rendered":"\n<p>Lahore: The Parks and Horticulture Authority (PHA) has announced plans to lease underpasses and pedestrian bridges across Lahore for advertising, as part of a strategy to enhance its revenue streams, as reported on August 29.\u00a0<\/p>\n\n\n\n<p><strong>Read: <\/strong><a href=\"https:\/\/www.zameen.com\/news\/pha-establishment-in-every-punjab-district.html\" target=\"_blank\" rel=\"noreferrer noopener\">All districts of Punjab to have PHA to boost cleanliness<\/a><\/p>\n\n\n\n<p>As per details, this initiative is a key element in PHA&#8217;s broader effort to transform public infrastructure into revenue-generating assets. According to PHA Director General Muhammad Tahir Wattoo, 11 underpasses and an equal number of pedestrian bridges, mainly located along the canal but also in other strategic areas, will be made available for static advertisements.<\/p>\n\n\n\n<p>The authority anticipates generating over PKR. 85 million annually through this initiative. The underpasses up for lease include those on both sides of the canal, covering areas from Dharampura to Doctors\u2019 Hospital, Ghulab Devi Hospital, and the Lal Shahbaz Qalandar underpass near Firdous Market. In addition, pedestrian bridges on Canal Road, Syed Maratib Ali Road, Punjab University Gate 4, Jinnah Hospital, Wafaqi Colony, Johar Town H Block, Aiwan-i-Quaid-i-Azam, and the Nazaria-i-Pakistan Trust will also be available for advertising.<\/p>\n\n\n\n<p><strong>Read: <\/strong><a href=\"https:\/\/www.zameen.com\/news\/lahore-to-get-two-major-park-soon.html\" target=\"_blank\" rel=\"noreferrer noopener\">PHA receives bids for setting up \u2018Fun Lands\u2019 in Lahore<\/a><\/p>\n\n\n\n<p>Mr. Wattoo highlighted that this move is part of a larger strategy aimed at boosting PHA\u2019s self-generated revenue. Last year, the PHA achieved a record revenue of PKR. 2.5 billion. By leveraging commercial advertising on pedestrian bridges and other infrastructure, the authority aims to secure a steady income stream, reduce reliance on external funding, and ensure long-term financial stability.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lahore: The Parks and Horticulture Authority (PHA) has announced plans to lease underpasses and pedestrian bridges across Lahore for advertising, as part of a strategy to enhance its revenue streams, as reported on August 29.\u00a0 Read: All districts of Punjab to have PHA to boost cleanliness As per details, this initiative is a key element in PHA&#8217;s broader effort to transform public infrastructure into revenue-generating assets. According to PHA Director General Muhammad Tahir Wattoo, 11 underpasses and an equal number of pedestrian bridges, mainly located along the canal but also in other strategic areas, will be made available for static advertisements. The authority anticipates generating over PKR. 85 million annually through this initiative. The underpasses up for lease include those on both sides of the canal, covering areas from Dharampura to Doctors\u2019 Hospital, Ghulab Devi Hospital, and the Lal Shahbaz Qalandar underpass near Firdous Market. In addition, pedestrian bridges on Canal Road, Syed Maratib Ali Road, Punjab University Gate 4, Jinnah Hospital, Wafaqi Colony, Johar Town H Block, Aiwan-i-Quaid-i-Azam, and the Nazaria-i-Pakistan Trust will also be available for advertising. Read: PHA receives bids for setting up \u2018Fun Lands\u2019 in Lahore Mr. Wattoo highlighted that this move is part of a&hellip;<\/p>\n","protected":false},"author":89,"featured_media":68439,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15016],"tags":[59205,59206,56222,59204,2400,58481,59203],"persona":[],"class_list":{"0":"post-98829","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-new-developments","8":"tag-jinnah-hospital","9":"tag-lahore-bridges-and-underpasses","10":"tag-news-and-updates","11":"tag-parks-and-horticulture-authority","12":"tag-pha","13":"tag-pha-news","14":"tag-pha-revenue","15":"cat-15016-id"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PHA Leases Lahore Underpasses for Ad Revenue- Zameen New<\/title>\n<meta name=\"description\" content=\"PHA leases Lahore&#039;s underpasses and bridges for ads, targeting over PKR 85M annual revenue for long-term financial stability.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zameen.com\/news\/pha-leases-lahore-underpasses-for-ad-revenue.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PHA Leases Lahore Underpasses for Ad Revenue- Zameen New\" \/>\n<meta property=\"og:description\" content=\"PHA leases Lahore&#039;s underpasses and bridges for ads, targeting over PKR 85M annual revenue for long-term financial stability.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.zameen.com\/news\/pha-leases-lahore-underpasses-for-ad-revenue.html\" \/>\n<meta property=\"og:site_name\" content=\"Pakistan Real Estate News &amp; 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