Established in 1984, Haier is the world's No. 1 major appliance brand. It has transformed from an enterprise that manufactures household appliances to a platform that incubates entrepreneurs for the whole society. In the Internet age, Haier aims to become a Networked Enterprise which overturns its self-contained enclosed system and fits into the Internet as a node that can connect various resources, with a view to building post-e-commerce ecosystems based on user value interaction for co-creation and winning together to add value for all stakeholders. To forge itself into a real Networked Enterprise, Haier has carried out self-disruption in six aspects: strategies, organization, employees, users, compensation and management, so as to create a dynamic cycle system and accelerate the Internet transformation. Strategically, Haier establishes a user-centered ecosystem for co-creation and winning together to add value for all stakeholders; in the organizational structure, Haier changes the traditional enclosed system into an open node distributed on the Internet and replaces hierarchy with a networked organization. In this process, Haier transforms its staff from employees and passive performers to entrepreneurs and dynamic partners, aiming to meet the individualized needs of users by means of community featuring ecosystems with best experience. In its compensation mechanism, "pay by users" has superseded "pay by the enterprise", driving employees to become entrepreneurs who create value for users while realizing their own value; In the management innovation, Haier has achieved self-evolution of leading goals through the exploration into nonlinear management.
Send EmailView number
Zhang Ruimin, one of the top 50 global management thinkers, the world renowned enterpriser, founder of Haier Group, Secretary of the Party Committee of Haier Group, Chairman of the Board of Directors and CEO of Haier Group. Zhang Ruimin is the alternative member of the 16th, 17th and 18th Central Committees of the Communist Party of China. In recognition of his achievements in management innovation, Zhang Ruimin has received many awards from the international management field including "Inspired Leadership Award", "IMD Management Thought Leader", "Asia Brand Eternal Spiritual Leadership Award", "Dale Carnegie Leadership Award" and Fortune "The World’s 50 Greatest Leaders". In 2015, Zhang Ruimin received the “Best Practices Award” by American Best Practices Institute (BPI); he is also awarded the prestigious “Ideas into Practice" by Thinkers50 known as the "Oscars of Management Thinking" and was selected into the 2015 Thinkers50 ranking of the top 50 global management thinkers at the same time. This makes Zhang Ruimin the only Chinese entrepreneur to have won two Thinkers50 honors.