Speaking of marketing efforts, who can forget a minute or two long advertisements of Bahria Town on prime time television which caught the attention of the masses! Hardly anyone noticed short, inconspicuous CDA advertisements for D12 and E12 which were airing at the same time and were sandwiched between Bahria Town’s ads. CDA, for many years now, has been in a whirlpool of troubles, some of which are administrative while other financial.
Corruption has been a long standing problem with almost all government institutions in general and CDA in particular. It was not too long ago that the scandal of government distributing plots in D12 and E12 like candies made headlines in the papers. For the remaining plots they opted for balloting and invited applications. The response they have received so far, in contrast with what has been the case with Bahria Town Karachi, is disappointing. Reports reveal that for a total of 500 plots, CDA has only received less than 100 applications so far.