As for 'mushroom' growth of societies in this area, well this actually is evident because of the great access through two main roads - Mohlanwal Road and Multan Road. Societies like EME and Sukh Chayn have access to both these roads. Other societies can also use the same bridges and cross over from Mohanwaal Road to Multan Road.
Price of raw land in between Mohlanwal Road and Multan Road all the way up to Manga Mandi is very expensive. Up to Sundar pind and Sundar Industrial Estate there is no more any land available.
And considering the distance it is more expensive than any other part outside Lahore at the same distance from the city centre.
