The Punjab government has launched a comprehensive reform initiative aimed at modernising agricultural markets across the province to make them more transparent, efficient, and farmer- and consumer-friendly.
Dr. Kiran Khurshid, Secretary of the Punjab Price Control and Commodities Management Department, said on Wednesday that the Punjab Agricultural Marketing Regulatory Authority (PAMRA) is implementing the reforms, which include digitalisation, improved governance, and upgraded infrastructure.
The initiative focuses on streamlining the regulatory framework through necessary legal amendments, establishing a dedicated engineering wing, and introducing a comprehensive human resource plan to ensure institutional sustainability.
As part of the reforms, PAMRA is introducing geo-tagging to monitor markets and stakeholders in real time. Standard Operating Procedures (SOPs) have been implemented in all 188 markets in the province, including 92 fruit and vegetable markets and 96 grain markets.
Additional measures include improvements in cleanliness and drainage systems, installation of SMD screens at divisional headquarters, electronic rate boards at the tehsil level, branded “Chief Minister Kissan Bazaars” at main entrances, help desks, body cameras to monitor auctions in Lahore markets, and standardised wholesale rate list stands to ensure price transparency.
Financial reforms have also boosted revenue, with PAMRA reporting a 130% increase through outsourcing of market fees, parking, and rate list rights. Expedited allotment and auction processes have generated approximately PKR 4 billion in revenue.
The reforms also include relocation and development of long-pending markets, including those in Sheikhupura and Pakpattan, while markets in Kasur, Sahiwal, Mian Channu, and Hasilpur are undergoing accelerated development.
According to officials, these measures aim to modernise Punjab’s agriculture markets, protect farmers’ interests, and create a transparent system for buyers and sellers alike.
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