Pakistan’s travel and tourism sector is projected to generate over USD 4 billion in revenue in 2025, according to a new report by Statista. The forecast marks a significant milestone for the industry, driven by increasing domestic and international travel, expanding infrastructure, and a growing trend of online bookings.
The report further projects an annual growth rate of 6.75% from 2025 to 2029, which could elevate the market volume to approximately USD 5.53 billion by 2029. This sustained growth highlights tourism’s rising contribution to the national economy.
The ‘Package Holidays’ segment remains the largest within the market, expected to reach a value of USD 1.92 billion in 2025. By 2029, this segment is forecast to attract over 22 million users, with user penetration increasing from 11.3% in 2025 to 14.6% by 2029. The average revenue per user (ARPU) is expected to be USD 150.66.
The digital transformation of the travel industry is also reshaping consumer behavior. Statista estimates that by 2029, 66% of total travel and tourism revenue in Pakistan will be generated through online sales, reflecting a broader global trend toward digitized travel planning and booking.
A surge in domestic tourism is playing a central role in this growth. Improved transportation infrastructure, rising disposable incomes, and a desire among Pakistanis to explore local destinations have contributed to this increase. Social media and online platforms are also influencing travel decisions more than ever before.
Statista attributes the sector’s momentum to multiple macroeconomic factors, including government-backed tourism initiatives, improved security conditions, and enhanced international connectivity through new flight routes. A relatively stable political environment is further strengthening investor and traveler confidence.
Experts view these trends as a strong indication of Pakistan’s potential to become a regional tourism hub, provided current policies and infrastructure development continue on track.
Samra Zulfiqar, a real estate analyst at Zameen.com, is passionate about finding projects that offer buyers the best returns. Her keen insights spotlight the market’s most promising opportunities.
