Islamabad: The Cabinet Committee on State-Owned Enterprises (CCoSOEs) has approved a plan to restructure the Pakistan Tourism Development Corporation (PTDC) as a lean and efficient centre of excellence aimed at promoting Brand Pakistan globally and strengthening tourism marketing.
The committee, chaired by Federal Minister for Finance and Revenue Senator Muhammad Aurangzeb, met at the Finance Division on Tuesday. It approved the retention of PTDC’s core functions through a streamlined organisational structure.
Under the restructured model, PTDC will focus on tourism policy support, coordination between government entities, and marketing and brand development. The plan includes a rationalised staff strength and a revised board composition to meet modern governance standards.
The committee also directed the relevant ministry, in coordination with the Law Division, to submit a separate proposal covering funding arrangements for the revamped entity and management of PTDC’s current assets.
Federal Minister for Maritime Affairs Muhammad Junaid Anwar Chaudhry joined the meeting virtually, along with secretaries and senior officials from related ministries, divisions, and regulatory bodies.
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