Lahore: The Punjab Central Business District Development Authority (PCBDDA), also known as Central Business District Punjab (CBD Punjab), has unveiled what it describes as Pakistan’s first and largest 3D anamorphic screen at CBD Vertex in Lahore’s Prime CBD Quaid District.
Named “The Big One,” the curved digital screen measures 122 feet by 70 feet and is designed to display static images, videos and 3D animations. According to CBD Punjab, the screen is intended to provide an international-standard digital advertising platform, offering brands a large-scale medium for commercial advertising and audience engagement.
The authority said the screen is designed to create an immersive visual experience and give CBD Vertex a Times Square-style digital advertising presence.
CBD Punjab CEO Imran Amin said the authority had focused on introducing landmark projects and described the screen as another first for Pakistan. He said the platform would allow brands to showcase their identities, products and stories on a large scale.
The Big One is part of CBD Punjab’s broader development of Lahore Prime CBD Quaid District as a technology-driven and commercially competitive business destination. The screen will primarily be used for commercial advertising, providing businesses and major brands with a high-visibility platform at CBD Vertex.
CBD Punjab said the installation further supports its focus on integrating technology and digital infrastructure into the development of the central business district.
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