Islamabad: Chairman Capital Development Authority (CDA) Imtiaz Inayat Elahi Tuesday said that haphazard and ill-planned advertisements are sprouting in the federal capital that is against the city’s character, causing visual pollution.
Chairing a meeting at the CDA headquarters, the CDA chief directed the Directorate of Municipal Administration to revisit the policy of allowing advertisements in green areas and centre medians of roads and main highways.
He said in future, advertisements only would be allowed in markets and commercial areas.
He directed the Municipal Administration director to initiate a special drive to remove the advertisements, causing visual pollution, to enrich the beautification of the city and make the capital clean, pollution free and environment friendly.
Imtiaz Inayat Elahi said the beautification and natural character of the city could
not be compromised for the sake of revenue, generated from such advertisements, which give a shabby look to the city.
He directed the Municipal Administration director to immediately stop the permission for installation of streamers in the municipal limits of Islamabad and
added that banners would be allowed only at specified sites.