Islamabad: The Federal Board of Revenue (FBR) has taken steps to bring income earned by social media influencers under the tax net, drafting a formal procedure to collect taxes from digital content creators.
According to officials, the draft framework has been shared with experts for feedback, with a one-week window open for suggestions and objections. Once finalized, the rules will be implemented to regulate taxation of digital earnings under Article 99-C of the Income Tax Ordinance.
Read: FBR vows efficient tax refunds, zero tolerance for corruption
Under the proposed system, both residents and non-residents earning revenue from Pakistani audiences through views, subscriptions, or other digital platforms will be liable to pay tax. Accounts with at least 50,000 subscribers or generating 12,500 views may be classified as businesses and subject to taxation.
To standardize assessments, the FBR has suggested a benchmark of PKR 195 per 1,000 YouTube views for calculating taxable income. The authority aims to formalize tax collection while ensuring compliance from digital creators operating in Pakistan.