Lahore: Zameen.com has made significant contributions towards transforming the face of real estate dealings in Pakistan. Indeed, the company was among the first enterprises to introduce Internet Real Estate to Pakistan’s relatively fragmented and highly undocumented sector over 14 years ago, changing the local property market’s dynamics forever.
Zameen.com is the perfect example of how a company, simply by introducing international best practices, can revolutionise an industry. One major step towards that was the introduction of the firm’s Pakistan Real Estate Price Index in 2016 that was created with help from professors at the Lahore University of Management Sciences (LUMS). The tool tracks real estate prices in major cities and localities of the country and it still remains the only major device to systematically track property prices in Pakistan.
Other transformations made by the company were subtler – with one definitely being the leading role that Zameen.com played as an information bridge between the Pakistan real estate sector and Pakistani expats. The first decade of the current century was marked by overseas Pakistanis looking back home for avenues of investment, and it was Zameen.com that was there to greet them with all the relevant details, transparency, and ease of access.
Closer to home, Zameen.com has levelled the playing field for small-scale realtors — providing them with easy and direct access to a clientele that were previously only accessible after spending large amounts of money on traditional forms of advertisement.