Islamabad: Special Assistant to the Prime Minister (SAPM) on Overseas Pakistanis and Tourism Zulfi Bukhari on Sunday (July 5) revealed that the government had finalised a 10-year plan to promote tourism in the country, according to a news source. He further stated that the World Tourism Forum (WTF) 2021, which is to be hosted by Pakistan, is expected to bring in investments worth USD 6 billion.
Reportedly, the programme to promote tourism in the country will be launched by the end of this year, and will be called ‘Brand Pakistan’. For this purpose, an online portal has already been developed that will be launched once the ongoing coronavirus pandemic comes to an end. The SAPM also hinted at hiring the country’s youth to conduct the branding work for the promotion of tourism in the country under the ‘Brand Pakistan’ initiative.
As per SAPM Bukhari, the minimum service standard of hotels and motels operating under the Pakistan Tourism Development Corporation has already been determined. These hotels and motels will now be operated by the provinces — with the provincial government set to manage the processes involved in leasing out these facilities over the next 30 years. The special assistant further expressed his hope that private investors would be able to run these facilities in a more systematic manner.
Talking about the e-portal, the SAPM said that the app would contain booking details on motels, hotels, population demographics, weather updates and traffic situation etc. from various tourist destinations in the country.
He added that the World Tourism Forum 2020 would feature the tourism ministers of eight countries, including Iran and Turkey; while the tourism ministers of G-8 countries would be visiting Pakistan in 2022.