Islamabad: Authorities in the federal capital have launched a strict zero-tolerance campaign against illegal advertisements and unauthorized signboards. Section 144 has been imposed across the district, and criminal cases are being filed against companies and individuals found violating regulations.
The Metropolitan Corporation Islamabad (MCI) has initiated an enforcement drive across commercial hubs, removing illegal signage from public spaces. Officials noted that unregulated advertisements not only disrupt the city’s visual and structural planning but can also pose physical risks if heavy or improperly installed boards fall.Under the supervision of the Directorate of Municipal Administration, MCI teams have started a city-wide cleanup operation. Banners, posters, stickers, and streamers installed on government land, green belts, transformers, generators, and other public infrastructure are being systematically removed.
In the first phase, an FIR was registered at Kohsar Police Station regarding illegal advertisements in the F-6 Markaz, under Section 144 of the Criminal Procedure Code.MCI emphasized that strict legal action will continue against any individual, business, or organization displaying signage on public property without proper authorization. Penalties include removal of materials, FIR registration, fines, and other applicable measures, without exception.MCI Chief Officer Dr. Anum Fatima confirmed that legal proceedings have begun against violators, including organizations promoting activities without approval. She stated that FIR registration is ongoing to ensure accountability under existing laws.
Trade unions and business associations have been informed about the campaign and welcomed the initiative led by the Capital Development Authority. Residents said the drive will improve Islamabad’s aesthetics and protect citizens from misleading or fraudulent promotional materials.Authorities urged residents to cooperate and immediately report any unauthorized advertisements or signage spotted in public areas to help maintain order and public safety.
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