Lahore: The Park and Horticulture Authority (PHA) has officially invited private brands and organizations to participate in sponsorship of the Basant Festival 2026, which is set to take place from February 6 to February 8. According to the official notice, the agency will provide branding opportunities across major roads and public venues in Lahore from February 1 to February 15. The sponsorship options are divided into three categories: platinum, gold, and silver.
Platinum locations include Main Boulevard Gulberg, Liberty Chowk, Noor Jahan Road, Main Market, Mahmood Kasuri Road, and Canal Road from Thokar to Mall Road. Gold locations cover Jail Road,
MM Alam Road, Khayaban-e-Firdousi, Khayaban-e-Jinnah, Shahrah-e-Awane-Tijarat, Shadman Market Road, Railway Station, Airport Road, Ring Road pedestrian bridges, and areas near Qaddafi Stadium fall in the gold category.
Silver locations include Shahrah-e-Quaid-e-Azam, Azadi Chowk, Niazi Interchange, Pine Avenue, Ravi Toll Plaza on GT Road and M-2, Shahdara Flyover, and Firozpur Road from Gajjumatta to Azadi Flyover.
The notice also highlighted activities and events for sponsors, including the Basant opening ceremony, free public transport during the festival, cultural performances, floats, laser shows, projection mapping, fireworks, road décor, and illuminated buildings at selected locations.
According to the notice issued by PHA Director Marketing-II, the interested brands are requested to submit their expressions of interest by January 20, 2026.
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