In this age of technology, it hardly comes as a surprise that telecommunications is the fasted growing industry in Pakistan. The percentage of the total internet users which was at 10% in 2009-10 has burgeoned to 17.3% in 2011-12 and now over 31 million Pakistanis are connected to the World Wide Web. With 3G at our doorstep, we could very well be seeing an even bigger, sharper boom in the telecommunications industry soon.
At a time when everyone is so well connected, and people log onto the internet for everything – from ordering a bakra online to finding a suitable spouse. When we are doing everything online, it is surprising how many real estate agents and developers completely opt to ignore the importance of internet. For example, consider some of the largest housing societies in Pakistan – how many of them have a website of their own? Hardly a handful, right? DHA has a website, yes, and so does Bahria but what about Clifton, Gulberg, Model Town, Blue Area, Gulistan-e-Jauhar and the countless others?
Many estate agents and developers deem websites expensive. Duh! Compared to the cost of running an actual office, operating a website is Cheap (notice the capital C? That’s for emphasis). Let me put this common misconception to rest once and for all that websites are not expensive and with every passing day, web portals are becoming exceedingly important mediums for small businesses to grow both in terms of size and strength.
With the auction of 3G being around the corner, Pakistan is on the doorstep of a(nother) mini internet revolution. Smartphones have replaced Symbian, 3310s and now everyone is online so developers should be too. But sadly though, not everyone has the expertise to run a website and that’s where we come in. Zameen has dedicated an entire section to developments that gives your project the attention it deserves.
Via this post, I am calling out to all developers… if you are not already making full use of this section, you better get to it and exploit the opportunity right now.