The much-needed activity in the Pakistan real estate sector has begun and this time, Zameen.com is on the driving seat. From initiating the Property Expo’s idea to organizing it and to making it a successful event all the way, Zameen.com has single handily done it with great enthusiasm and utter hard work.
Zameen.com has taken the leading role to move the real estate sector of Pakistan in the right direction. The much need activity to give this brewing market its due exposure was held in form of a 3-day long property expo, formally known as Pakistan Real Estate Expo (PREEX) 2013. Zameen.com, the premium partner of PREEX 2013, collaborated with Lahore International Expo Centre to hold and organize this event. The event, which was inaugurated by Pakistan’s most well known architect Nayyar Ali Dada, lasted for 3 days, i.e. from 25th to 27th Oct 2013 and created a heart-warming passion among the estate agents, investors, developers, individual buyers, contractors and even architects who attended it.
At the Expo Centre Lahore, Zameen’s booth remained the busiest of all during the entire three-day event. The marketing, sales, public relation, communication, operations staff and even CEOs of Zameen.com stayed busy throughout these 3 days attending the guests and their real estate investment concerns. The markedly positive feedback received from the visitors and general public at the PREEX about Zameen.com’s services and how conveniently they have using the website from the last many years was very encouraging for the entire team. To keep the rest its audience informed about every detail of the event, Zameen.com’s writers were all prepared and offered Live Updates on PREEX 2013 for everything that happened, as it happened on all days of the event.
Known developers of important projects such as Lake City Lahore, Bahria Town and New Lahore City also appreciated the services of Zameen.com. Some of the known real estate agencies present at the PREEX were ENEM State, Zaitoon Group, Chohan Estate, Ali Saqlain Estate, Haq Baho Estate, MAK Team Real Estate, Athar Associate, Al Aziz Associate, Sehgal Estate, Sultan Estate. Project developers also cashed this opportunity to introduce new projects before the masses and convince the investors of how these projects ensure security and growth of their investment.
PREEX also attracted news media from print and TV and made headlines in community newspaper and TV Channels. Reporters and photographers from known newspapers, such as Express, Daily Jang, Nawa-e-Waqt, Dunya Akhbar, Daily City 42, and news channels including Sama, Value TV, CNBC, Dunya TV, Metro TV and Jeevay Pakistan covered this event. With such massive media coverage, and presence of a highly targeted audience from Pakistan real estate sector, the PREEX was destined to fetch this great opportunity for the participants to reach out to their target audiences.
At the PREEX, we also learned on how Zameen’s services can be made more useful for our huge audience, which include young investors, house wives and retired folks from different private and public organizations. Knowing the fact that most of people who met us already knew much about Zameen.com and have been fond of our services was a great feeling to experience. Making new contacts and being able to know how things can be made simpler and more efficient for our end users was something that PREEX helped us figure out in an effective manner.
Although, it was Zameen.com’s first experience to organize and attend such an event at official level, all Zameen team felt in control of the entire deal. With chants from Zameen’s jubilant staff echoing the entire Expo Centre, Zameen.com has now become the household name of every Pakistani who deals in property or wishes to own one in Pakistan. In these 3 days, Zameen’s staff conducted over 1000 meetings with known people from Pakistan real estate sector and hopes to reap benefits of this event in coming days.